Anyway, tradition does not mean standstill, as the Group shows with its commitment to the areas of sports, culture and the public (oder social) wellbeing. All sponsorship activities are part of the integrated communication concept of RWE and are based on a strategy that is valid throughout the Group. Company interests also always include corporate responsibility, which is a main emphasis of this strategy in addition to brand communication. For this reason, all sponsorship activities are closely linked to the overall objective of conducting successfully as a company not only in economic terms, but also in all social and ecological issues. Both the core valuesof the Group and the brand attributes are reflected in every sponsored project.

Besides its international orientation, RWE is firmly anchored with the regions the Group operates in and the organisation has also grown up through them. With commitment at both regional and multi-regional levels, RWE and its regional companies adapt to the specific local markets and target groups and thus contribute to sustained development in the corresponding markets. Within the RWE sponsorship model every respective regional company has sufficient freedom to realise individual and targeted projects for its own regions. It goes without saying that each involvement is in line with the Code of Conduct, which is valid Group-wide.